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What is (SEO) Search Engine Optimization?

What is (SEO) Search Engine Optimization?

The full name of SEO is Search Engine Optimization. We do Search Engine Optimization when we have a website al Me or blogger of our own. If you are a website or blogger then you must know about SEO. 'Search Engine Optimization is the most important part of Marketing.

What is (SEO) Search Engine Optimization?
What is (SEO) Search Engine Optimization?

If you want Traffics to come to your website or blog, but the traffic will only happen when your post will rank on the 1st or 2nd position on Google's search engine. So we do SEO so that our website or blog posts get ranked and traffic comes. If users will come to our website/blog then we can earn money from affiliate marketing or Google Adsense. But SEO takes some time, hard work and later your post gets ranked with the help of SEO.

If you do not know anything about it, then in this post, you will know the answers to all the questions related to SEO (Search Engine Optimization) that are coming to your mind.

In this post, you will know.

Definition of SEO

SEO (Search Engine Optimization) is a process with which we rank our blog or website on Search Engine and the traffic is late on our blog or website.

On-Page SEO

When you want to bring traffic to your blog or website posts, you have to rank in Search Engine. In order to rank us while writing posts, the process of optimizing title tags, images alt tag, keywords density, and meta tags, all of them, we call On-Page SEO.

Off-Page SEO

When we write a post on our website or blog and publish it. After that, when we share the post, we make a backlink. This type of optimization process is called Off-Page SEO.

Technical SEO

If you have optimized On-Page SEO and On-Page SEO but later we do Technical SEO to remove all the errors that come up. Technical SEO If you solve the error well then your ranking will increase and people will start coming to your blog.

On-Page SEO Vs Off-Page SEO

On-Page SEO

Off-Page SEO

Title Tags

Social media shares

ings (H1)

Guest blogging

URL structure

Brand mentions, both linked and unlinked

Alt text for images

Link anchor text

Alt text for images

Relevance of link

Fast-loading pages, or page load speed

Recency of link

Mobile Friendliness

Quality of linking domains

Page content

Number of linking domains

Internal Linking

Domain Authority Check

Page Experience

Page Authority Check

Schema Markup

Core Web Vitals

Social Tags

An important difference between on-page SEO and off-page SEO. On-Page SEO Vs Off-Page SEO List is given above.

Factors of SEO

  • 1. Social signal
Google also monitors the number of times your content has been shared on a social site and estimates how much people are liking your content.

Share your content on the social site and add social buttons to your site. So that your reader likes any content, they can easily share it.

  • 2. Quality Backlinks
Backlinks are the oldest and most important ranking factor. Backlinks are also very important to improve domain authority, Google website ranking, and website traffic.

If you create bad backlinks for your site, it can severely damage your website ranking. Therefore, always create high-quality Backlinks for your website or blog.

  • 3. HTTP Secure
Before ranking any website, Google checks whether it is secure or not. If it is not secure, then its Google ranking gradually decreases. Secure site means the SSL certificate has been installed on the site.

  • 4. External Linking
Like internal linking, you also need external linking in your article and it is most important in on-page optimization.

  • 5. Website loading speed
Your website loading speed is a very important factor in site ranking. This greatly affects the search engine ranking because Google gives more importance to the fast loading website and Google has said in its algorithm that the ranking of the website which will be fast loading in the search engines will also improve its ranking.

  • 6. Content Quality and Length
The most important thing is that your writing skills should be very good, visitors should not be bored when reading your post. If you do perfect SEO, but do not write good content (informational) then your SEO is useless and visitors will never visit your site again.

Whenever you write content, always remember that Konten is always meaningful and helpful content.

Post length plays an important role in blogging as Google provides more rankings to Long Posts. Your content should be between 700 and 800 words. But keep in mind one thing, do not write nonsense to increase post length.

  • 7. Use Keyword in Title
This is the most important factor in SEO ranking factors. Always try to add target keyword at the beginning of your title, sometimes it may happen that you have trouble keeping it in the beginning, then keep it in the middle.

  • 8. Image Optimization
Always use the target keyword in the ALT Tag of the image, but there are many bloggers who do not use the target keyword in the ALT Tag of the image, which is against the on page SEO factors, according to the on page SEO optimization, The target keyword should be used.

  • 9. Use SEO Friendly URLs
Make your URLs short and search engine friendly. Use the target keyword in your URL.

  • 10. Internal links
If you do internal linking in your post, it improves your website SEO, visitors spend more time on your site and your site's Bounce rate is also lower. Also, Google considers your content as quality content.

  • 11. Use Responsive Design
Google penalizes sites that are not responsive design / mobile friendly. Therefore, to avoid penalizing Google, make your site mobile-friendly. Here is a guide - List of Best Responsive WordPress Themes

Title Tag

Title tag जब हम किसी सर्च इंजन पर कुछ सर्च करते है जो हमें दिखाई देता है ब्लू रंग में वह टाइटल होता है। और html कोड में अगर टाइटल टैग को देखना हो तो Ctrl +F दबा कर आपको बस <title> लिखना है। और यह 50–60 characters का होना चाहिए।  टाइटल टैग On-Page SEO में किया जाता है। 

What is (SEO) Search Engine Optimization?

Meta Description

A meta description is a text that describes a page or post. And to find it in html you just have to type name = 'description' /> by pressing Ctrl + F. You will get this and you have to ensure that its limit should be 160-165 characters.


Uniform Resource Locator means the name of a website, its identity is called a URL. The higher the limit of URLText, the more Google ranks it. And understand the users easily.

Heading structure

The search engine's title that is written on a blog or website is written by the h1 tag itself. It ranges from <h1> to <h6>. As the text increases from <h1> to <h2>, <h3>, the text gets smaller.

Unique Content

Unique Content This means that when we write an article in our post while writing it, we will not have to steal our content from someone else's content, that is, our copy will not be called Unique Content only.

Internal and external links on content

In on-page SEO, you always have to remember that when you write your post and the related post that you write in it and it contains a link to your own website, then it is called an internal link. And when you seem to link to someone else's blog or website, that means you give them your traffic, then it is called external links.

Site-level factors

Before ranking any website, Google checks whether it is secure or not. If it is not secure, then its Google ranking gradually decreases. Secure site means the SSL certificate has been installed on the site.


Robots.txt This is a small text. Which is very important. As you can see below

A Sitemap is a type of XML file that contains your blog's URLs. This file helps crawlers find all the URLs of your blog. Let's do it in the google search console.


Backlinks are those that link one website to another website and also link to another website. That is, a link to a webpage that is linked to each other is called a backlink. In other words, when we go to a blog or website and when we read the post, we see many links in the image and in the text.

Google Updates

Google Updates Google does this for its users. Google updates 1 or 2 times a year, such as Panda updates in 2011 and Penguin updates in 2012. That is, Google brings many updates to its search engine.


(SEO) If you read all these about Search Engine Optimization well then you will understand SEO easily.


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